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Terms of the deal were not Admira analyzes demographic data on viewers to generatde more targeted TV ads and also adds automation to thebuying process. The two companies tested the system, using Admira with the NBC Locall Media group in March to buy and sell locapl television ads inLos Angeles. "Our initiao test of the systemin L.A. is off to a greatt start. Admira provides us with the potentia l to help attract an entirely new segmengt of advertisers to the local particularly small and midsize businesses that mighft not otherwise be able to buy local televisionstationh advertising, which is a huge leap Frank Comerford, president of platforkm development and commercial operations for NBC Locao Media, said in a statement.
The full partnership is set to begim inthe fall. The two giants are more knowmn through their linkthrough MSNBC.
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