Gen Y not into Twitter - South Florida Business Journal:

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A new survey by the Participatoryy Marketing Network finds just 22 percent of Generation Y consumerd areusing Twitter. However, when asked about how much they usesocial networking, 99 percent from this group, who in general have not yet hit 30, reportg having an active profile on at leastg one social networking site. "Twitter dominates the news, but clearlty we're only touching the surfacre of its potential as amarketing vehicle," said Michael Della Penna, PMN’s co-founder and executive chairman.
"This is a classic 'glass half full' scenario for Twitter because it's clear that Gen Y has an appetitwe forsocial networking, but still hasn't fully embraced micro-blogging. There is a tremendoues opportunity now for marketers to develop strategiese to get this important groupo activeon Twitter, More than 85 percent follow More than 54 percent follow celebrities. More than 29 percen t follow family. More than 29 percent folloq companies.
Of those who use a sociall network, 89 percent have downloaded one of the followin to theirprofile page: photos (89 percent), games (53 entertainment (51 percent), news (32 percent) and weather (29 Thirty-eight percent of Gen Y have an iPhones or iPod Touch. Games (53 percent), entertainmenty (35 percent), lifestyle (31 percent), financial - "free" (28 financial "paid" (seven percent) are the most popular mobils applications.
More than one-quarter (26 percent) indicated You can click to folloa the South Florida Business Journalon